Sabroso Lechon is a brand known for its high-quality lechon. The brand is celebrated for its flavorful and succulent lechon, which is often a centerpiece at Filipino celebrations, festivals, and gatherings.

Sabroso Lechon prides itself on maintaining traditional roasting methods, which involve marinating the pig with a blend of spices and herbs and then slow-roasting it over an open flame. This process ensures a crispy skin and tender, juicy meat. The brand emphasizes using fresh and high-quality ingredients to enhance the flavor and overall experience of their lechon.

The journey of Sabroso Lechon took a significant leap forward when it became part of Fruitas Group Inc., a dynamic and fast-growing food and beverage company in the Philippines. Fruitas Group Inc. is committed to providing high-quality, fresh, and affordable products to its customers. With Sabroso Lechon under its wing, Fruitas Group Inc. has been able to expand its diverse portfolio, offering a traditional and much-loved Filipino dish that complements its other innovative food and beverage brands. The brand has been a crowd favorite for over a decade now and has been the trusted lechon brand by 5-Star hotels – the Shangri-la group of hotels, Grand Hyatt, and Fairmont Hotel to name a few.